Chapman Design Students Present Olympic Concepts to Wolff Olins
Chapman Graphic Design Students at Wolff Olins London
This past week the graphic design students were given a design problem to solve; create an “infill campaign” using the 2012 London Olympics logo. They were to create a theme with this project and show how it might be used in various media throughout London. During the months of July and August, 2012, London will primarily be displaying adverts and graphics relating to the London Games. The students’ work is to represent those two months when London’s would be filled with visitors interested in exploring the Olympic site or seeing the athletic events.
Theme: artist drawn infill focusing on places of interest for visitors of London to explore during their visit.
Theme: the boroughs of London. This team focused on visitor and even locals going out to visit some of the 32 boroughs that make up the greater London area. Each borough has a unique feature that would be highlighted within the infill, and copy would support the the campaign.
Theme: I am 2012. This campaign was to encourage both young and old to embrace sport in their lives. B/W portraiture was used to illustrate everyday people in London + the sport they participated in.
Theme: This campaign utilized the abstract grid pattern that made up the 2012 logo - and created shapes of sport figures and confetti to celebrate the Games.
Theme: GO BOLD! ((Gaterade as client)). This team created a campaign for a corporate sponsor, using varied quotes that would be specific to the media it was placed on. It was to encourage you to break out of your everyday and be bold.
Theme: Banksy graffiti art and the edgy aspects of London. Using the stencil art of Bansy, this campaign speaks to a younger audience to encourage them to get outdoors and do sport.
Theme: alternative ways to watch the games. This group went out and asked local people to pose for their shots used in this campaign. The images were of people watching the games on their iPhones - which is part of the IOCs plans for the 2012 Games.
When the presentations were complete the students were critiqued by Wolff Olins - and once again the accolades were very high marks. Neil Cummings, art director, had told the students that he had never seen such polished presentations from a group of students - and Amy Horsburgh had commented equally on their verbal presentations. The suggestions from both were to have the presentations give more information about the inspirations that created these campaigns - and to be careful that the infill not be so complicated.
I was very pleased with both the students design solutions and the feedback from Wolff Olins. Next week we visit Buro Happold.
Cheers.
