While On The Road, Real Life Branding Receives Further Design Awards
Monday, June 1st, 2009Just back from 9-days of travel; Boston and Houston. We were on the road to art direct the photography of two of the latest additions to the House of Blues venues, owned by Live Nation.
In today’s competitively fierce marketplace, gaining all advantages you can is extremely important. Our job is to capture captivating imagery of the “spaces” within the House of Blues venues – so their in-house marketing people can use those images to sell their environments to businesses interested in hosting business meetings or celebrations. As well, some of the images need to sell the vibe of House of Blues to the public at large, interested in a unique dining or live entertainment experience.
Working with talented professionals who specialize in nighttime architectural photography is key. Paul Jonason is our favorite for this type of imagery. For each room, dining area or concert hall, we need to look for the best possible angles, stage the furnishings and add lighting that truly captures what you would experience when going to these venues.
As an aside, the Boston House of Blues is located directly across from Fenway Park. And yes, the Red Sox had a game going while we were in town. Fenway Park, originally built in 1912, is America’s old ball park and really a place that you should experience. We got a backstage tour from the park manager – and then enjoyed a post game beer in The Bleacher Bar. This is a tiny little pub located under the bleacher stands – yet has a roll-up garage door that looks right out on to the outfield. Yes! You can watch a Red Sox game from within the pub, at player level in the outfield. That was over the top!
So while we were away, we received this note from our client, Niemann Capital Management:
Apparently, kudos are once again in order:
http://www.ncm.net: Website Structure and Navigation—Award of Excellence (their gold)
www.ncm.net : Website, Financial Services—Award of Distinction (their silver)
Niemann Capital Management: Print (Sales Brochure): The Niemann Advantage—Award of Distinction (their silver)
Niemann Capital Management: Print (Business Cards): The Niemann Advantage—Award of Distinction (their silver)
My congratulations and thanks to everyone on the team. I consider this just the latest proof statement/commentary on the talent and excellence of the entire team. Current scorecard: Three competitions. Fourteen entries. Thirteen awards. For the math fans in the crowd, that’s a batting average of .929—sans any HGH!
Best to all,
Jim Dunnigan | Director of Marketing
