Yesterday’s Wall Street Journal had a feature article on Matt Savage and his trio that recently played in New York.

It’s always nice to see the successes of your clients as they’re moving their way up in the marketplace. But these little gold nuggets don’t just happen by chance.

Three years ago we began the branding of Matt Savage - then at age 13 – with a proper website that speaks to both the music trade and to his fans.  As well, we designed and built all of the trade and consumer packaging for the past three albums that Matt has recorded.  His latest, a LIVE concert, that earned him a performance on Late Night with David Letterman.

Both Matt’s publicists and Matt’s parents have been working hard to get Matt in the spot light for future appearance bookings and record sales – and all of this required the right tools to help support their efforts of good communication with the industry that makes the decisions on who they’ll place on TV, who they’ll play on radio and who they’ll purchase for their music stores.

If you have a moment, take a look at the Savage Records website: http://www.SavageRecords.com or listen to a sample or two in iTunes.  You’ll be amazed at the talent of this 16-year old, who’s been declared “a new Mozart” by Dave Brubeck.

Cheers. 

The summer games are over for the fans who like to tune in. But for those who craft communication tools for a living – we’re still combing through the depth of work that was done by those who created the look-and-feel for the 2008 Olympics.

Bennett Peji and a group of communication designers from various locations throughout the US took a trip to China to unravel the details behind the brand creation for the Beijing Olympics.  Their trip was very successful, as the creative studios behind the designs were very much an open book to showing and explaining how they came up with their designs.  Additionally, they were very intrigued by the depth in which they went to select the right imagery, color palettes and supporting typography.  EVERYTHING had a specific purpose and meaning.

I’ve attached a few images of their findings for you to look through.
Enjoy -