Real Life Brand Architecture is pleased to announce a renewed contract to work with House of Blues. We’ll be art directing the photography for the four most recent locations in their portfolio: Anaheim, Houston, Boston and Las Vegas.

CHALLENGE
When the new Las Vegas HOB opened, they faced the challenge of extending the existing brand image into the region, beginning with an editorial spread in a prominent magazine.

STRATEGY
Brilliant photography was selected as the best tactic for calling attention to the House of Blues brand, while positioning the Las Vegas venue as unique among its sister locales.

CREATIVE
Research about the spirit of American juke joints – as well as focused research on the Las Vegas location – led to visual imagery that perfectly captures the vibe promised by the House of Blue brand.

RESULTS
Our journey down the Blues Highway pleased our client, and the art direction and photography we developed continues to express the House of Blues brand with each location that opens.

Real Life Branding began working with House of Blues in 1999, and our work has been displayed on all of House of Blues’ brand touch points – such as local and regional print collateral and their national website.