VCA Veterinary Hospitals opened a state-of-the-art facility in West Los Angeles. A hospital facility so advanced with healthcare technology and patient care, FEMA has ID'd the new hospital as an official center in the event of a natural disaster.
The three-story hospital is attached to a five-story parking structure and our design charge was to help clients navigate to the 2nd level entrance. VCA has created some lovely spaces within all of their hospital facilities, which put their customers at ease when bringing in pets for emergency care. Quite often the lounge-like spaces are built out with high quality finishes and photography by Andy Stolarek, Furtographs.
[caption id="attachment_568" align="alignnone" width="452" caption="Motor ramp signage"][/caption]
Our design solution included images that would immediately ID the hospital as a veterinary facility, as well, we photos of pets that might put a smile on customer faces and to ease any tensions that they could be feeling about their pets recovery.
[caption id="attachment_569" align="alignnone" width="452" caption="Main entry to hospital"][/caption]
To elevate the finishes within the reception areas, we used transparent vinyl on the wood surfaces, so the wood grain would show through.
[caption id="attachment_571" align="alignnone" width="452" caption="Lobby/Reception area"][/caption]
Overall, the design for the West Los Angeles Hospital utilized branding elements of type, colors and imagery that were consistently being used throughout VCA. Rather than creating wayfinding in the garage space that felt like industrial design (CalTrans arrows, etc.), we were able to extend their brand look-and-feel to help with 'first impressions' as guests drove into the parking structure. During the installation process, the human experience for the VCA staff was immediately apparent - and it appears that our design solutions are being well received by the guests too. WOOF!
[caption id="attachment_501" align="alignnone" width="452" caption="From the PIMCO Newport Beach trade floor"][/caption]
For the past year, I've been working with PIMCO on redesigning their brand architecture, globally. One of the world's largest financial investment companies, 40-years in business - and they've been running so fast during their successful growth, they finally took a moment to catch their breath and organize all of the moving parts. Visually speaking. But more on that later.
On March 1, 2012, PIMCO launched a new ETF - TRXT - an exchange traded fund that the financial industries had been anxiously waiting for. See Morningstar for further details.
So as for industry firsts - PIMCO was asked to ring the opening bell at the New York Stock Exchange. Nothing too out of the ordinary, except Bill Gross would not be there. So NYSE offered to have Mr. Gross do the bell ringing from the PIMCO trade floor in Newport Beach, while still having the New York team ring the bell at the NYSE. An industry first.
Press releases were sent, ads placed and media was on the move. So when the market closed on the first day of trading PIMCO's TRXT sold 550,000 shares. A massive industry first - and the distant 2nd and 3rd place finishers were respectively at 43,000 and 21,000 shares.
"The launch was very successful with over a half-million shares traded already, and likely to hit 1 million by the close." - Tom Lydon, Seeking Alpha
It's an amazing feeling to to watch the successes of the efforts that you've been a part of. And this army of talent that surrounds me, and PIMCO have been incredible to work with. The PIMCO team, Campbell + Ewald (ad agency), and Wechsler Ross (branding agency). Of course, getting to this point was not easy, and sometimes you don't see that light at the end of the tunnel while you're deep in the weeds of deadlines and the managing of resources. Nevertheless, it was a great day. Cheers to all.
Many of our friends have been asking if I'd be going to the London 2012 Games, seeing as we've been involved with its progress for the past three years. Unfortunately, no was the answer - as the costs to travel were beyond what students could afford. Nevertheless, Yasmine Say, our colleague from LOCOG sent a letter at the close of the Games that I want to share with you:
Well, what can I say? I truly feel a sense of loss at the moment. The Games by far surpassed my expectations and I think the general public's too!! It has been an incredible two weeks, of which these were my highlights:
The Opening Ceremony (and getting to see the rehearsal)
Taking part in the Guard of Honour. This was on Opening Ceremony night, where some of us from LOCOG were selected to host 8000 schoolchildren and their teachers for a day in the Park. We took them on a Park tour and then in the evening we all lined the path of the Athlete's Parade from the Athletes Village to the Stadium. What an incredible feeling to be so close to all the great Olympians!
Working at Eton Dorney, Windsor, which was the venue for Rowing and Canoe Sprint. Our venue won the first Team GB Gold of the Olympics and it was also voted the best Rowing Regatta of all time by FISA (International Federation for Rowing).
Working with the volunteers. They were absolutely inspirational and we owe them so much for these Games.
Watching Mo Farah win the 5000m in the Stadium and then Bolt with the 4x100m relay. UNBELIEVABLE ATMOSPHERE!!! The sounds in the Stadium were deafening!
And finally I would say the Closing Ceremony - a dream ending to what has been in my opinion the best Games ever.
The feedback from the public, the Olympic Family, the press and the rest of the world has been overwhelming and we're all so proud to have been a part of it.
On a final note, as much as I would've loved you guys to be here, you were definitely here in spirit (see attached)!
Speak soon,
Yasmine
[caption id="attachment_546" align="alignnone" width="452" caption="Yasmine holding up the Chapman Uni pennant "][/caption]
We did, however, have some of the Uni students over to watch the Opening Ceremony, and enjoyed revisiting many of the travel stories that were experienced while learning about the London Games.
Our next adventure will begin in Summer 2013, working on project related to converting the Olympic Park into an urban space - Queen Elizabeth Olympic Park.
If you're a cycling fan, and watch any of the Grand Tours or Spring Classics, you've noticed that brightly colors, logo crazy cycling kits that are worn during these events. At a pro level, the sponsors are all vying for visual recognition, the team managers are looking for an overall look-and-feel that gives their teams the most visibility and on a global scale.
We take our same queues from the lessons garnered in this category to create new team kits every season. Then the prior year's kit design has logos removed so we can bring it into the REVO store, for their retail audience.
[caption id="attachment_542" align="alignnone" width="452" caption="Captured during this years Over The Hump Race Series"][/caption]
As Team REVO has grown, and more cycling kits are out on the streets and mountain trails, we're now looking for a little more separation between audiences. The typeface used for REVO was custom, and we added TEAM to the brandmark, and have maintained the brand colors of sage green and poppy yellow to a neutral background of charcoal. This elevates the riders on Team REVO to be easily identified when they're wearing their kits out on training rides - and while they're leading out in their races.
This is our 2nd in a series of cycling posters.
Alpe d'Huez is one of the epic climbs of the Tour de France. It's only been ridden 26 times since they added it to their route list in 1952. Each time a this stage is won, the rider's name is archived forever by a name placard on one of the 21 hairpin turns.
We've been gathering data for several months:
The 26 stage winners, and which corner they belong
The top five finishing times
The accuracy of the elevation and distance
The hardest part was getting the names of each of the winning riders, and their associated turn number, as there are plaques at each turn. The fun bits were adding the details that bring levity to the race; the Devil as he has now become an icon for the tour, Jens Voigt's "shut up legs", and conveying that sense of crowd as the riders climb to the peak.
"13.9km long, average gradient of 7.9% with sections over 10%, 1100m of climbing to the finish at 1860m. L’Alpe d’Huez may not be the highest, steepest or longest climb in cycling, but it is certainly the most famous. It has been climbed 26 times since Coppi first won there in 1952. On 18 of those occasions, the rider holding the yellow jersey has gone on to win in Paris." - Rapha
.
“As far as prestige is concerned, nothing is better than Alpe d’Huez. It is the most incredible sensation riding up there, half a million people screaming for you to win.” – Andy Hampsten
.
These are limited edition, silk screened prints - signed and numbered.
The 1st of April, every year signifies that the cycling season is officially underway - with the Spring Classics running in full force.
For us in California, we've been putting in base mileage with our cycling mates, and shedding those extra pounds that were put on during the holidays. It also means that the historic cobblestones, pavé, of northern France will be inviting those legendary riders to test their acrobatic skills - come rain or shine.
Arguably, the Paris Roubaix seems to be the most notable in the Spring Classics. As for myself, I favor the Tour of Flanders. It too has the romance, if you can call it that, of the roughly cobbled raceway - with the added torture of steep hill climbs. Really steep. Add the historical elements of place, rider, traditions and the screaming fans. It's a great way to get the season underway.
This year as a special project in the studio, we are putting together a series of cycling posters that celebrate some of the famous races and climbs of European cycling. We've limited the number of posters that will be available - and they will be signed and numbered. This first release is the Ronde van Vlaanderen, Tour of Flander, Le Ronde - which is held in Belgium every spring.
[caption id="attachment_513" align="alignnone" width="452" caption="LeRonde on the press"][/caption]
The race began in 1913 - and this year will be its 96th edition through the cobbled hills of Belgium. Of the 17 climbs this year will be several that we've grown to love: Molenberg at 17%, Taaienberg at 18% and my favorite, Koppenberg at 22-25% grade.
We have a local climb here in Laguna Beach, Nyes Place at 20%. It's a challenge for many. But to have a 22%+ grade WITH cobbles, at race pace...yes, that's a whole new level. Cheers to the legends!
[caption id="attachment_514" align="alignnone" width="452" caption="18" x 24" silk screened print"][/caption]
Xanax For Sale, During our final week in London, the Chapman University students gained insight into the sustainability aspects that have gone into the planning, designing and building of the London 2012 Olympic Park. Purchase Xanax online no prescription, Buro Happold has been one of the key design/engineering firms responsible for making sure that not only the Games are built with sustainability practices that are ground breaking to the development industry - but also that the legacy development will hold to these same practices.
[caption id="attachment_477" align="alignnone" width="452" caption="London 2012 water polo venue"][/caption]
During Monday’s presentation we learned about several of the “temporary” building structures being built on the Olympic site, Xanax blogs. Online Xanax without a prescription, The idea behind this thinking is to keep construction costs down and be able to recycling the structures once the Games have ended. Otherwise London would be stuck paying for the building maintenance of structures that would likely not get much use, Xanax duration.
The water polo venue, pictured above, is one of those buildings, Xanax For Sale. Order Xanax from mexican pharmacy, It has been designed with pre-existing building materials (i.e. not custom made), Xanax brand name, Xanax cost, that are able to be easily constructed for the Games, and easily recycled after the Games, Xanax coupon. Xanax from canadian pharmacy, In fact, some of the materials are being returned to the supplier - as if they had rented it, cheap Xanax. Where can i cheapest Xanax online, [caption id="attachment_478" align="alignnone" width="452" caption="Water polo venue under construction with pre-fab materials "][/caption]
6.5-million people are expected to travel to London to watch the 2012 Games. Xanax For Sale, There are no parking spaces at the Olympic Park - and the IOC has asked that everyone arrive by public transportation. 70% of the attendees are expected to arrive by rail, Xanax trusted pharmacy reviews, Effects of Xanax, the others by walking, cycling or ‘other’ modes of transportation, buy cheap Xanax no rx. Xanax online cod, Our project this week was to create a campaign for Buro Happold that would encourage people to ride their bikes to the Olympic Park. The distance from Central London to the Olympic Park is roughly 11km - roughly a 40-minute ride, Xanax class. Xanax maximum dosage, The challenge would be to convince the public that it was easy.
[caption id="attachment_479" align="alignnone" width="452" caption="The design process of concepting ideas"][/caption]
The students had to research data that compared travel times for rail, car and cycling, Xanax For Sale. As well as data about Londoners and their behaviors as it related to cycling - or excuses not to cycle, buy cheap Xanax. Xanax samples,
[caption id="attachment_480" align="alignnone" width="452" caption="Setting the stage for Buro Happold to see the design solutions "][/caption]
Working very hard throughout the week, the students had come up with their campaigns and the data to support their conclusions, buy Xanax from mexico. Buy generic Xanax, After their presentations, several of the Buro Happold principals critiqued the work shown - which I feel is always a key part of this course, kjøpe Xanax på nett, köpa Xanax online. Xanax wiki, This led to some good back and forth discussions on the habits of Londoners when it comes to cycling.
[caption id="attachment_481" align="alignnone" width="452" caption="A campaign example in the Underground stations "][/caption]
Additional information about the sustainability and Buro Happold's participation can be seen in blog posts from the past two trips (listed on the right).
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Buy Lorazepam Without Prescription, We were fortunate enough to be here in London during yesterday's official "1-Year To Go" ceremony in Trafalgar Square. Thousands of people showed up to watch the first official dive into London's new Olympic Aquatics Centre, buy Lorazepam online cod, Lorazepam dangers, as well as to see the the unveiling of the 2012 Olympic Medals that will be given out during the the Games.
There were special presentations giving by the Mayor of London, herbal Lorazepam, Japan, craiglist, ebay, overseas, paypal, Boris Johnson, and Sebastian Coe, Lorazepam used for, Is Lorazepam safe, who will be in charge of seeing the Games through.
I was glad our students had the opportunity to be witness to this event, Lorazepam reviews, Lorazepam canada, mexico, india, as I'm sure it will elevate their viewing experience when the Games begin next summer.
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Ambien For Sale, In 2003, the Mayor of London called for design teams to come up with plans for London's Olympic site, so they could put in a bid to host the 2012 Games. What helped to convince the IOC was the winning team's master plan that focused on what this new city area should look like in 30 years, order Ambien from United States pharmacy, Ambien pics, rather than the normal "party for 3-weeks" planning that has occurred in the past. This forward planning is referred to as the Legacy Plan, where to buy Ambien. Ambien mg, [caption id="attachment_449" align="alignnone" width="468" caption="Concept for Olympic Village after the 2012 London Games"][/caption]
London has set a new bar for all future Olympic Games based on this type of planning, and already has set in place the Olympic Park Legacy Company that will insure the citizens of London this property will continue to develop in a healthy economic manner, Ambien for sale. Buying Ambien online over the counter, EDAW is one of the key players in the winning consortium that helped London to win the bid. Our project this past week with the Chapman University students was to design business collateral that would appeal to potential developers who will want to come in and build out the spaces on the new Queen Elizabeth Olympic Park once the 2012 Games have concluded, Ambien For Sale. In the UK these are referred to as 'development prospectus.'
[caption id="attachment_456" align="alignnone" width="452" caption="Chapman University students at EDAW/AECOM"][/caption]
In the past two years, Ambien schedule, Ambien australia, uk, us, usa, we have had the students working on projects that focused on outdoor monuments that celebrated the athletes of the 2012 Games. We purposely changed this year's assignment to have the students learn more about the big picture idea of 'legacy.' Adam Williams, Ambien photos, Ambien use, title, informed the students of the planning efforts and thinking that went into the final design solutions for the Legacy Plan, Ambien long term. Ordering Ambien online, The students had time for some Q&A - and spent the balance of the week working in teams to concept and design their materials.
[caption id="attachment_457" align="alignnone" width="452" caption="No nervous jitters...ready to go!"][/caption]
On Friday the Chapman students presented their design solutions to EDAW, low dose Ambien, After Ambien, having pulled together statistical data that would be a key element that developers would be looking for - and presenting it in a very clear manner. Ambien For Sale, EDAW was again impressed with the students work and gave good critical feedback.
[caption id="attachment_453" align="alignnone" width="500" caption="A sample of cover designs for the Queen Elizabeth Olympic Park prospectus'"][/caption]
The challenge with projects such as these, Ambien natural, Australia, uk, us, usa, is finding good architectural imagery that conveys the 'idea' of developing the Olympic Park - it needs to be somewhat vague so that the imagination of the developer can picture their own projects in place. Our students performed brilliantly, Ambien results. Kjøpe Ambien på nett, köpa Ambien online, This week we're working with Buro Happold, the engineers who are working toward keeping these the greenest Games ever, purchase Ambien online. Get Ambien, Stay tuned. Taking Ambien. Ambien dose. Ambien pharmacy. Order Ambien from United States pharmacy. Ambien description. Canada, mexico, india. Order Ambien no prescription. Buy generic Ambien. Buy cheap Ambien no rx. Where to buy Ambien. Where can i buy cheapest Ambien online. Ambien long term. Purchase Ambien. Comprar en línea Ambien, comprar Ambien baratos. Ambien interactions. Where can i order Ambien without prescription. No prescription Ambien online. Buy Ambien from mexico. Effects of Ambien. Buy cheap Ambien.
Buy Xanax Without Prescription, Friday was a very busy day for our group - we had a morning appointment to visit the Olympic Park, as it is still under construction. Xanax canada, mexico, india, I felt this would be an integral part of their experience with two upcoming projects that focused directly on the park.
[caption id="attachment_442" align="alignnone" width="452" caption="Chapman University students at Stratford Station - Olympic stadium pictured in background"][/caption]
The Olympic Park has a very aggressive plan for completion, buying Xanax online over the counter. Online buy Xanax without a prescription, The property is to be turned over to the IOC by end of November. The IOC will then conduct 'test events' to be sure that the Park runs smoothly during the Games, Xanax blogs. From what we could see on our tour, the Cycling Velodrome and Basketball stadiums are nearly complete, with a test event for cycling slated for 31 July, Buy Xanax Without Prescription. Xanax price, coupon, These will be the first Games that have been designed around the principle of Legacy; meaning that the site has been planned for development of a city regeneration at a scale not done in Europe for over 150 years. The athlete housing will convert to residential units for sale/rent when the Games are complete, Xanax used for. Buy Xanax no prescription, The onsite IOC center is slated to be an academy for primary and middle school and there have been major improvements to bring the EuroStar station to the park for ease of Europe accessing the new city. Paris will only be 2-hours away, Xanax price.
Presenting our projects to LOCOGBuy Xanax Without Prescription, The students had worked very hard on their projects throughout the week - and were ready to present their designs to Yasmine Raffoul, Brand Manager for LOCOG, as well as Vance Ng, who is in charge of the 2012 Mascots. Xanax cost, Vance was brought in based on his work for the Vancouver Games' mascots.
Both teams presented their materials exceptionally well, buy Xanax without prescription, Xanax no prescription, having done their background research on the goals and objectives of the 2012 Games, and learning about how the Mascots would play a big role in getting UKs youth to participate in sport, Xanax pictures. Where can i buy Xanax online, To learn more about the Mascots click here.
The campaigns focused on themes that would attract the attention of both kids and parents - and get them to attend an Open Weekend event, ordering Xanax online. These weekends would be held at the Olympic Park and have athletes from Team Britain instruct or demonstrate their sport of expertise, Buy Xanax Without Prescription. Xanax mg, Most of the placements we targeted for large posters in the Underground or on city buses.
[caption id="attachment_445" align="alignnone" width="452" caption="Yasmine and Vance giving professional critiques of the students presentations"][/caption]
When the students were finished with their presentations, Xanax wiki, Xanax brand name, they received professional critiques from Yasmine and Vance. This program has been designed with that objective so the students could learn to interface with their professional colleagues during campaign pitches, fast shipping Xanax. Xanax forum, Yasmine and Vance were both extremely impressed with both the design work presented and the verbal presentations from the students. There was a comment made that the agencies that they've been interfacing with might have to step up their game, buy Xanax without a prescription, About Xanax, as here were two groups of University students who put together two presentations in a very short period of time AND their work was a bit edgier than what they have been receiving.
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[/caption]
Our design solution included images that would immediately ID the hospital as a veterinary facility, as well, we photos of pets that might put a smile on customer faces and to ease any tensions that they could be feeling about their pets recovery.
[caption id="attachment_569" align="alignnone" width="452" caption="Main entry to hospital"]
[/caption]
To elevate the finishes within the reception areas, we used transparent vinyl on the wood surfaces, so the wood grain would show through.
[caption id="attachment_571" align="alignnone" width="452" caption="Lobby/Reception area"]
[/caption]
Overall, the design for the West Los Angeles Hospital utilized branding elements of type, colors and imagery that were consistently being used throughout VCA. Rather than creating wayfinding in the garage space that felt like industrial design (CalTrans arrows, etc.), we were able to extend their brand look-and-feel to help with 'first impressions' as guests drove into the parking structure. During the installation process, the human experience for the VCA staff was immediately apparent - and it appears that our design solutions are being well received by the guests too. WOOF! 
